Consent Mode V2 and Digital Measurement Future-Proofing
Background and Goals
The project focused on future-proofing a client digital measurement strategy by aligning with global privacy standards (GDPR) while maintaining high data integrity. This was achieved by implementing Google Consent Mode V2 and a clear cookie and tagging strategy managed through Google Tag Manager.
Google Consent Mode V2
Compliance with GDPR and consent-based data collection and modeling.
Cookie Control
User consent capture and persistence for tagging.
Google Tag Manager
Central management of consent state and tag firing.
Approach, Architecture &
Key Decisions
The implementation was designed to be streamlined and non-intrusive, focusing on two core pillars managed through GTM.
Consent Mode V2 ensures tags respect user consent while allowing modeled conversion data where permitted. Cookie control and GTM work together so data collection is compliant and future-proof as privacy regulations evolve.
Outcomes & Impact
Outcomes & Impact
Regulatory Compliance
Fully aligned the client data collection with Consent Mode v2 requirements and GDPR. High data integrity maintained while respecting user consent.
Extensions / Future Work
Automated regression testing
Integrating Trackingplan (or similar) into the site deployment pipeline to automatically validate tagging and consent behavior.
Artifacts & Visuals
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