Building a Scalable White-Label Analytics Product for a Digital Marketing Agency
Background and Goals
Statfinity engineered a sophisticated Hybrid Data Architecture in Google Looker Studio for Maple Tree Marketing, creating 20+ white-label analytics dashboards that integrate data from Google Analytics, Google Ads, Search Console, SE Ranking, and other sources. The solution enables the agency to scale unique dashboards for over 20 clients.
Looker Studio
Dashboard visualization platform.
BigQuery
Data warehouse for custom pipelines.
Cloud Functions
Serverless API data fetching.
Native connectors
GA4, Google Ads, Search Console, SE Ranking. API integrations: PageSpeed, PredictedHQ, BrightEdge.
Approach, Architecture &
Key Decisions
Statfinity delivered a modular 7-Tab Master Dashboard powered by a Hybrid Architecture.
The architecture intelligently combines native connectors and custom BigQuery pipelines. Successfully rolled out unique dashboards for over 20 clients with consistent structure and scalability for a digital marketing agency.
Outcomes & Impact
Outcomes & Impact
Scale
Successfully rolled out unique dashboards for over 20 clients with a consistent, scalable white-label analytics product.
Extensions / Future Work
Additional integrations
Potential to integrate additional marketing platforms and data sources as the agency grows.
Artifacts & Visuals
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