Unified Meta Ads & Organic Social Analytics
Background and Goals
A premium cold dessert brand needed a unified marketing analytics solution that could consolidate performance data across Meta Ads, organic social, and retention efforts. They were looking for timely decision-making and a single view of paid and organic performance.
Meta Platforms
Meta Ads Manager (paid), Meta Insights (Facebook & Instagram organic).
Google BigQuery
Data storage, transformation, and aggregation for reporting.
Approach, Architecture &
Key Decisions
We designed and implemented a robust Meta Ads and Organic Insights reporting solution.
Data ingestion, transformation, and reporting encompassing Meta Ads and organic social performance, enabling consolidated views for paid and organic campaigns and retention analytics.
Outcomes & Impact
Outcomes & Impact
Business Impact
Enabled timely decision-making for paid and organic campaigns by providing a consolidated view of performance data across Meta Ads and organic social.
Extensions / Future Work
GA4 integration
Integration of GA4 and website event data to enrich funnel and retention analytics.
Artifacts & Visuals
Your satisfaction is our top priority. Reach out to us and let's start a conversation
